Abdelmayek ALAOUI
CEO, Guepard
In Paris, a new edition of the Choiseul Africa Club brought together a select group of public and private decision-makers, business leaders and key figures engaged in economic relations between Africa and the rest of the world.
At a time of rapidly evolving economic and geopolitical balances, this discussion explored Morocco’s unique trajectory as a pivotal player at the crossroads of African, European and Mediterranean spheres.
Organised around the latest book by Abdelmalek Alaoui, Morocco: The Challenge of Power, the conversation featured Isabelle Bébéar and Abdelmalek Alaoui, moderated by Adèle Parrilla.
As several middle powers redefine their role on the global stage, Morocco stands out as a unique case.
Its rise is underpinned by an original strategy, as highlighted by Abdelmalek Alaoui:
“Morocco’s uniqueness lies in not practising karate in globalisation, but aikido.”
Positioned at the intersection of several strategic regions, Morocco has developed a model based on:
The Kingdom is undergoing a profound transformation: shifting from a low-cost production economy to a value-creating model integrating industry, innovation and research.
It is now emerging as a major industrial and logistics platform, as well as a key investor across the African continent.
Beyond its economic performance, Morocco is shaping a vision of power rooted in cooperation, partnerships and long-term projection.
This momentum is nevertheless accompanied by structural challenges — employment, technological sovereignty and talent development — which will be decisive in consolidating its role as a regional power.
Through the Choiseul Africa Club, these discussions help shed light on ongoing transformations and connect the decision-makers shaping Africa’s future, in line with the mission of Choiseul Africa.
Meet the personalities who spoke at this meeting